Drink in the Weeds
FOUNDER(S)
Allison Orth
Brandy Fairburn
Elizabeth Barilleaux
drinkintheweeds.com
Drink in the Weeds is an app that helps consumers discover, rate, and review hemp-derived THC and CBD beverages. As the infused beverage market continues to expand, consumers face an overwhelming number of options and very limited tools to find products that match their preferences. Some users may be searching for a specific flavor profile, while others prioritize low-calorie or sugar-free options. Others may want to avoid ingredients such as artificial sweeteners or seek beverages that include stimulants like caffeine.
The app aims to reduce choice paralysis by allowing users to filter and narrow options based on their preferences, create wish lists, and maintain personalized lists of favorite drinks. Planned revenue streams include advertising, affiliate partnerships, and market intelligence data for producers, distributors, and retailers.
Why Startup Team Mentoring: We are seeking outside guidance to refine our business plan, identify key priorities, and develop a realistic growth strategy. We would value mentorship in marketing and branding, as well as in identifying and executing additional revenue opportunities. We are also interested in building stronger industry connections, as strategic relationships and experienced networks can significantly accelerate growth and open new opportunities.
Startup Team Mentors: Camilla Medeiros, Kim Tuleu, Rodrigo Troni Pena
