Atlas

FOUNDER(S)

Derek Spillane

Jason Michelson

Personal trainers, on average, spend 15.2 hours per month and 182.4 hours per year on workflow and administrative processes. This wasted time results in lost revenue, decreased job satisfaction, inability to scale, and detraction from their ability to care for clients. Client management is increasingly complex at scale and nearly impossible without comprehensive digitization of personal trainer workflow. We know scaling personal fitness training businesses is difficult due to the costly and scattered business management tools currently on the market. Multiple expensive subscription fees and an overall lack of functional flexibility make it extremely challenging to provide the proper attention to clients while managing backend administrative tasks. Atlas offers an all-in-one solution for running an online fitness training business. Improving efficiency and reducing time spent on administrative tasks allows personal trainers to spend more time on what matters - caring for their clients. Time savings expand their income-making capabilities by providing more bandwidth to take on more clients.

Why Startup Team Mentoring? "As first-time founders, we understand we have a lot to learn. We have a strong background in our industry but are seeking guidance on how to create the right product for the needs we have identified in our industry, how to put that product in front of the right people to test, validate, and iterate upon so we can ensure we are serving the right product to the right customer (overall go-to-market strategy)."

Mentoring Team: Blake Restel,  Allyson Mackay Dombey