John Ross

John Ross (J.R.) brings over 20 years of experience in demand growth and brand intelligence, shaping strategies for global brands. Now leading sales and marketing at PosiGen Solar, a New Orleans-born company, he’s redefining residential solar access for underserved communities across the U.S. His career spans leadership roles at PepsiCo Global Marketing, pioneering digital shopper marketing at Catapult Marketing, and launching multiple live music startups. As a New Orleans resident and startup advocate, J.R. understands the power of innovation in driving change. Beyond business, he’s committed to coastal restoration, serving on the executive board of The Coalition to Restore Coastal Louisiana. His journey is a testament to the impact of blending entrepreneurial thinking with social responsibility—insights he’s eager to share with the next generation of innovators.