Erin Firneno

A published thought leader, Erin has extensive experience in conducting strategic research to aid companies in developing effective go-to-market initiatives. She has deep expertise in market research and has led the research work at advertising sales organizations, including The New York Times. In her current role as Vice President of Business Intelligence at Advertiser Perceptions, a leading consulting firm focused on the media and ad tech industries, Erin provides clients with an unbiased view of the market, their brand, and the competition. She delivers timely and actionable guidance that enable her clients to improve their products and services, strengthen their brands and drive more revenue. A list of her current clients includes The Walt Disney Company, Roku, Hulu, Netflix and Snapchat.