MENTOR
Andrew Schneider
Areas of Expertise
- Natural Foods
- Retail/Wholesale/Product
Biography
Executive with a record of leveraging market intelligence to execute winning strategies. A strategic thinker who balances analytics, innovation, and urgency to deliver results. Specific areas of accomplishment include:
Disruptive Growth: Led product and GTM innovation efforts disrupting categories as diverse as Tea, Kitchen Appliances, Supplements/Vitamins, and Binders.
Marketing Plan Development: Created and executed a multi-channel marketing and advertising plan/budget that drove incremental and profitable growth.
Organizational Leadership: Successfully created, implemented, and scaled new organizations in both large corporate and rapid-growth start-up environments.
New Product Innovation: Leveraged customer insights, competitive intelligence, trend research, and a passion for products to identify new opportunities for dramatic sales increase.
Business Scaling: Led growth across multiple functions positioning three companies for successful IPOs (DTEA, AAWH, and JGLCF) and a fourth company for a successful $25M Series A round.