Camilla Medeiros

Camilla Medeiros is the VP of Global Innovation and Insights at Edgewell Personal Care responsible for overseeing product development and consumer insights. As a purpose-driven leader, she brings 20+ years of marketing experience in U.S. and global markets with a proven track record in developing and revitalizing well-known brands, most recently in personal care.

Before being named VP, Camilla was Global Marketing Director for Banana Boat and Hawaiian Tropic, overseeing global marketing and innovation. She joined the company in 2008 when it was owned by Energizer Holdings. During that time, she worked on post-acquisition transition of Hawaiian Tropic and led the brand’s 2010 relaunch and later named the Sr. Brand Manager to launch Schick Hydro Silk.

Prior to joining Edgewell, Camilla was Brand Manager for Mott’s Juice at Cadbury Schweppes and Brand Manager at The Meow Mix Company. Earlier in her career, Camilla worked for various advertising agencies in NYC.