Startup Lab (SLAM 2911) Spring 2027
This spring, turn your big ideas into reality through a course offered in partnership with the School of Liberal Arts | Strategy Leadership Analytics Minor (SLAM) and the Tulane Innovation Institute.
Startup Lab (SLAM 2911) offers Tulane undergraduates the opportunity to develop bold business ideas, network with local and national entrepreneurial experts, receive mentorship, and compete for a share of $25,000, while earning 3 credit hours.
Learn to analyze markets, craft compelling messages, and build attention-grabbing presentations.
Open to all undergraduates
SLAM minors receive priority registration
Tuesday and Thursday | 11:00 AM-12:15 PM
MEET THE PROFESSOR
John Ross (J.R.) brings over 20 years of experience in demand growth and brand intelligence, shaping strategies for global brands. Now leading sales and marketing at PosiGen Solar, a New Orleans-born company, he’s redefining residential solar access for underserved communities across the U.S. His career spans leadership roles at PepsiCo Global Marketing, pioneering digital shopper marketing at Catapult Marketing, and launching multiple live music startups. As a New Orleans resident and startup advocate, J.R. understands the power of innovation in driving change. Beyond business, he’s committed to coastal restoration, serving on the executive board of The Coalition to Restore Coastal Louisiana. His journey is a testament to the impact of blending entrepreneurial thinking with social responsibility—insights he’s eager to share with the next generation of innovators.
Benefits of taking SLAM 2911
Strategic Communication —Craft persuasive, impactful messages.
Storytelling —Use narratives to enhance memorability and emotional connection.
Leadership & Collaboration— Build confidence, delegate, and inspire your team.
Data-Driven Decisions—Support strategies with evidence and analytics.
Creative Problem-Solving—Design innovative, value-driven solutions.
Entrepreneurial Thinking— Assess risks, find opportunities, and develop business models.
Audience Adaptability— Tailor approaches for stakeholders and respond flexibly.
Presentation & Presence— Communicate clearly, confidently, and professionally.
