STARTUP STRATEGY LAB
This spring, turn your ideas into reality with a new course in partnership with the School of Liberal Arts and the Tulane Innovation Institute.
The Startup Strategy Lab (SLAM 3915) offers Tulane University undergraduates the opportunity to develop bold business ideas, network with local and national entrepreneurial experts, receive mentorship, and compete for a share of $50,000, while earning three credit hours.
Learn to analyze markets, craft compelling messages, and build attention-grabbing presentations.
Open to all undergraduates, but only declared SLAM minors will receive priority registration.
Benefits of taking SLAM 3915
Strategic Communication —Craft persuasive, impactful messages.
Storytelling —Use narratives to enhance memorability and emotional connection.
Leadership & Collaboration— Build confidence, delegate, and inspire your team.
Data-Driven Decisions—Support strategies with evidence and analytics.
Creative Problem-Solving—Design innovative, value-driven solutions.
Entrepreneurial Thinking— Assess risks, find opportunities, and develop business models.
Audience Adaptability— Tailor approaches for stakeholders and respond flexibly.
Presentation & Presence— Communicate clearly, confidently, and professionally.
MEET THE PROFESSOR
A two-time Tulane graduate, Allyson Joy Heumann is a Professor of Practice in the Strategy, Leadership, and Analytics Minor. Allyson began her career as an Equity Options and Index Equity Options Market Maker at Susquehanna Investment Group. In 2006, she founded a consultancy combining her expertise in technology and structured products. Allyson Heumann & Associates initially focused on Enterprise Risk Management and Capital Markets but has expanded to serve clients in Finance, Manufacturing, and Healthcare. Allyson works closely with leadership at both the board and C-suite levels. Her firm's solutions aim to be ethical, scalable, sustainable, and compliant. Allyson holds a BA in Economics, an MBA in Finance from Tulane University, and a MAcc from the University of Scranton.
And you will get to attend and network at Tulane Innovation Institute spring events!
